Foster loyalty by ensuring that your promotional material aligns with what you can commit to delivering.
- Assesses how well your messaging aligns with your operational ability to deliver. Consistent and efficient delivery must back up brand promises, and value statements, made in customer materials to cultivate customer trust, loyalty and referrals.
- Data warehouse and Customer Relations Management software is an important part of tracking cost-per-acquisition and other key marketing metrics.
If you want this done right, hire a Chief Marketing Officer (CMO). Don't have the budget for a full time CMO? Look at fractional leadership.